The essential roadmap to fast track your wedding business to six figures and beyond.
Wedding Business
are you ready to up level your wedding business?
Master Class
The
You just need some legit guidance and an expert step-by-step roadmap.
YOU are tired of wasting time & ready to make some serious changes
But you're scared to charge more & feel like you're always having to prove your worth to potential new couples.
you are damn good at what you do
And are in fact working your ass off, but you're still stuck & you know there's something missing.
you are not afraid of hard work
Booked out calendar, yes please. But you are already pretty burnt out and getting more bookings feels hard.
you'd love to be making more money in weddings
You hate being pushy but need more weddings! Maybe you are even paying for ads - You wish there was an easier, better way.
selling feels hard & uncomfortable
But you're struggling to book new weddings consistently (and maybe even still have a 2nd job).
you have a wedding business & aren't a complete newbie
This course is for you if ...
The wedding business masterclass
Let's do this!
i got you -
(PHOTOGRAPHY, PLANNING, HAIR AND MAKEUP, ETC.)
This knowledge stems from over a decade of trial and error, obsessing about business growth & the psychology of wedding sales and marketing. Designing systems to personally grow two businesses to over 6 figures net sales (in a way that allowed me to just 3-4 days a week part time so that I could be present with my 3 little boys). It's the roadmap I wish I had 15 years ago and that which I would have gladly have paid 10x over. ~ Nicole
Feel overwhelming? It would be, if you were doing it on your own but I'm gonna show you exactly how to do all of it - this in a very simple step-by-step way.
It's not going to be what you think.
We're going to break your business apart and show you exactly how to rebuild it. I'm going to tell you what to change, and show you why.
You'll learn marketing strategies specifically designed to book weddings (in a very non-pushy way). This includes templates on exactly how to respond to new couples in emails, over the phone, and in person.
Once you've implemented my strategies, you'll going to increase bookings naturally. Selling to Brides will be fun and easy instead of dreadful and weird.
You won't be questioning yourself, or what to do, and your business will feel simpler, more fun, easier and lighter. And yes, you'll definitely make more money - but not in a way that makes you work more or harder.
If you take the time to really learn this stuff, your wedding business has the potential to double, triple, quadruple what you're currently making. It's that good.
I remember being stuck. Not knowing what to do. Struggling to get bookings. Trying to figure out what I was missing. Spending too much time looking at everyone else. Trying all the things.
Overselling. Over-preparing. Over-doing because I thought I had to prove myself to get brides to book me.
Truth is, I was doing it all wrong.
There is a specific way to set up the foundation of your business that must be in place if you want a successful, highly lucrative wedding business. Nobody teaches you this stuff - but I will.
You need understand how brides think and buy, and how to position yourself to become so valuable that they can't not work with you. You also need to learn sales and marketing (specific to the wedding industry) on a very deep level. Again, there aren't any classess that teach this stuff, and yet it's so necessary to create success in the wedding industry.
And lastly, you need to design internal processes that allow your business to handle expansion and growth. It took me years to figure this one out - but, you can't make more money without these systems in place, and there's very precise ways to set these systems up.
Trust me, I've been there.
five Modules, 47 (3-15 min.) easy to digest lessons
The Value of Professionalism
Building out your Online Presence
Compound Growth with Testimonials
A High Converting Wedding Business Website
The 4 Essential Pillars to Establishing Trust
12 years of wedding expertise in one module. An in-depth insightful look into why your wedding calendar isn't full and why Brides are hesitant to pay you money. The 4 essential pillars needed to book new weddings with ease.
The Foundation.
module one.
Common Wedding Biz Website Mistakes
The Exact Process I use to get Testimonials
The Perfect Contact Form
3 Types of Initial Inquiries + How to Respond
Prequalify new Brides and then funnel them into your inbox with intention to increase bookings by 80%. Understand your business from a birds eye view and design a contact form that works in your favor.
The Initial Inquiry Response Process
module two.
The Initial Inquiry Response Process
Common Contact Form Mistakes
Selling vs. Serving
The Easy Follow Up (how to follow up with couples without being pushy)
8 Key Parts to the "Initial Email"
Building Connection with your Couple
How to Create Value + Master Sales
In this module I'll teach you my exact process on how to respond to new Brides & Grooms, build connection and become a non-negotiable - "I have to work with her!" Learn how to confidently book out your calendar year without being salesy or pushy.
Marketing, Selling & the Killer Close
module three.
BONUS - Initial Response Email Template
The exact email I use and the secret sauce to booking out your calendar year
4 Common Mistakes Beginner Wedding Businesses Make That Keep Brides From Booking
New Brides: Addressing Questions & Concerns
Building Authority through Preparation
Mastering the Initial Consult
Not all wedding businesses need to do a phone or in-person meeting to book a wedding but many service oriented wedding businesses do. If you're a Wedding Planner, Videographer, Photographer, Officiant, Florist or DJ/Emcee - this one's for you.
Secrets to Phone & In-Person Consults
BONUS - Initial Consult Worksheet
Deliberate questions to lead the consult with confidence, intentionally create connection and naturally increase bookings
The Expert Close + Follow Up (creating demand without being needy)
The Art of Prescheduling
module four.
The 6 Principles of the Psychology of Wedding Sales
Enhancing Relatability
Creating Value Ahead of Time
The Art of Creating Clarity, Confidence, and Certainty
Understanding + Addressing Desired Feelings, Experiences and Outcomes
I've spent years studying the Psychology of Sales and testing it out on my wedding business allowing me to book out years in advance. Understanding how your Bride thinks, where she is right now and what she needs to hear, feel and believe to move forward with booking you is KEY to growing your business. This module alone is worth thousands!
The Psycology of Wedding Sales
module five.
Why it's Not About the Money, and What it's Really About
Day 2. Check Your Ranking
Day 1. Set up Google Analytics
8 Day SEO Challenge
What is SEO, Why You Need It
Wanna get ranked on Page 1 of Google without paid ads? This condensed SEO Bonus module is worth the cost of the entire Masterclass, it's that good. Simple actionable no-nonsense steps to build SEO specifically designed for Wedding Businesses.
BONUS
Day 3. On Page SEO
Wedding Business SEO
Day 4. Optimizing your URL's
Day 5. Keywords & Quality Content
Day 6. Website Optimization
Day 7. Content Building
Day 8. Backlinks
Celebrate!
What people are saying ...
- NICOLE Fujiyama
I went from selling 1 pkg. in the first half of 2022 to selling 3 this month. It's so crazy I've just been crying 😭 and you are the reason this is happening so thank you 😘 🙏🏽 🙏🏽 🙏🏽
"omg Nicole, you are the reason why this is happening!"
Quick Look: What You Get
Instant access to all modules, lessons and templates so that you can start implementing some of the strategies and making changes today.
Zero BS, short knowledge-packed videos with actionable steps for fast results (aka more bookings, more inquiries, more sales).
A step by step guide to implementing 4 simple pillars that will have you booking more weddings, more easily, naturally - immediately.
My exact email templates that book me new weddings weekly. I tell you exactly how to respond to new Brides & Grooms, so that they can't not work with you.
A no-nonsense guide to initial phone consults and in-person in person meetings that will position you as a leader and non-negotiable for new couples.
Sales & Marketing formulas based on the psychology of selling to Brides specifically, this module alone will allow you to double or even triple your bookings without being salesy.
Limited Time: BONUS SEO Guide to get your business ranked on Google's page 1 so that couples can find you on the internet (without having to pay for Google Ads)*
*Bonus SEO Mini Crash Course only available to early registrations.
1:1 of Coaching with Nicole. Three 45m, deep dive coaching calls with Nicole to help uncover why you've been feeling stuck and what limiting beliefs have been personally holding you back. Having built multiple six figure businesses Nicole is an expert at seeing the bigger picture and can bring you the clarity you've been missing. If you're ready to step into the Wedding Business Badass you were born to be, these coaching sessions alone are worth the cost of the course.
PLUS:
Mastermind Coaching with Nicole
Let's Gooo!
You could spend years trying to figure out how to have a successful wedding business on your own - trying a thousand things having no idea what actually works and 99% of those efforts would be a total waste of time (money and energy) ... OR you could invest in yourself, and get a roadmap. The Wedding Business Masterclass gives you clear direction on where to focus your time and energy so that getting to a six figure wedding business can become your reality and it won't take a decade.
The Wedding Business Masterclass opens in January -
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